Kevin Burton’s NEW FeedBlog

This is interesting. It turns out that Google Adsense for Feeds encourages full-text content:

What are the best practices for AdSense for feeds?:

Syndicate the full text of your articles. The more content that is available in a site’s feed, the better the user experience, and the more likely people are to subscribe your feed. If you can’t put the full text of your articles in your feed, then in addition to the headline of each article, include as informative a snippet as possible of the article’s text.

This is interesting because normally people that want to make money off of Adsense just keep the ads on the HTML portion of their blog (the permalink). Then they only include a summary to force users to load their website to see the ads.

This is great for the publisher but makes it harder on the user. They have to leave the context of their aggregator and this also means that if they’re offline (train, plain, etc) then they can’t use your feed.

It would be interesting to see if this would form a truce in the RSS advertising wars. A happy midway for both publishers and subscribers.

I applied for a Google Adsense beta account so I might play with this approach here.