The social networks are sucking more and more of the attention data on the web.
Mark Zuckerberg in his keynote at Facebook’s f8 conference this week did his best to convince attendees that the launch of “social plugins” powering a billion or more “Like” buttons across the web was the best thing that could ever happen to the Internet. Not everyone was sold on the idea, however. To some, it sounded like a company that wanted to get its proprietary hooks into every corner of the web and suck users’ activity data back to the mothership. That’s fine for Facebook, of course, but not so fine for anyone else who’s interested in that information, and doesn’t want to have to go to Zuckerberg on bended knee and ask for it.