Businesses always work to standout and keep ahead of their competitors but how can you make your video contest stand out to your clients and fans? There are many ways which you can stand out, if you apply this to a video contest you will find you have increase interest, more submissions and a higher ROI for your marketing spend.
- Use social media channels – Bringing in social media channels to your competition will increase the awareness and viralness of the contest. Twitter is a great way to ensure your contest is seen by a wide audience who are interested in your niche. A good online video contest platform will allow you to monitor all of the social media impressions from your contest. Video contests with the ability to enter via hashtag EasyPromos are much more likely to be entered because it’s much easier to enter.
- Use hashtags – Make your contest as easy as possible to enter, social hashtags are one of the best ways to do this. They remove many of the barriers to entering a contest, allowing you to get far more content submissions. One of the reasons why people don’t enter contests is because they think it will be difficult, hashtags help to remove this problem. A well constructed hashtag will raise awareness of your company and make your more popular.
- Have fun and unique concepts for submissions – Make sure your contest challenge is different for the videos you are having contestants make. Videos that normally bring good results are those which are slightly outrageous involving dancing and singing. Unique submissions are more likely to be shared online giving you more a
- Introduce novelty – Have your contestants make their submission in a different place than normal, like one of your restaurants or have them use your product. Have a different location or object in your videos to make them stand out. Having customers use your product in a cool way or showing innovative use-cases are often popular challenges which companies use for video competitions.
Making your video contest stand out will help you to get a better marketing ROI on your competition leading to more sales and higher revenue. Think of ways on how you can make your next video contest stand out from your competitors. You will get better results than ever by following these tips and making your contest stand out from everyone else.