Just like on any other social media site, visibility and engagement matters in Instagram. If you’re having a hard time increasing it, here are tips on how you can successfully use Instagram to gain real followers.
Everyone loves to snap photos ever since the camera has been invented. But the fun and excitement level up when Instagram enter the scene. It instantly becomes everyone’s most favorite social media platform.
For years, it continuously evolves. Now, it’s not only known for its’ effectiveness as a photo-sharing tool but also great for marketing business’ brands.
But before you can start in marketing business’ brand or anything else, you first need to create a solid online community. You can successfully build a solid online community by bringing more people on your account, invite them to engage on your post and turn them into your followers.
Sounds overwhelming, isn’t it? To help you make it easier, here are tips for you to follow.
TIPS ON HOW TO SUCCESSFULLY USE INSTAGRAM TO GAIN FOLLOWERS
1) Understand how Instagram algorithm works
Understanding how Instagram algorithm work is a must because this is where you’ll rely on all your future posting activities. It can be a bit challenging but certainly fruitful once you’ve successfully understood and applied it.
In a simple explanation of how Instagram algorithm work is, it evaluates your content’s engagement metrics and compares it to your previous posts. If your content surpasses your overall average engagement percentage, your content will be considered as delightful and reliable. As a result, it will have an opportunity to be shown on explorer page and on people’s home feed.
But if not, consider reviewing your Hashtag and delete those you believe isn’t working and change it. Also, make your content more engaging by adding call-to-action phrases at the end of each post and stay original.
Re-sharing other’s post is a good way to spread note-worthy content. But don’t forget to spread original content of yours because it’s your brand, that’s how people will know you. Plus, the majority of the people doesn’t spend lots of time on the internet just to read the same information over and over again. They prefer fresh and informative content.
2) Find the optimal time to post
Everyone may heard the saying “everything has its right time”. In posting content on Instagram, it really has.
Finding the best time that most of your audience is actively using the app is one of the most important things to do to ensure that high percentage of your audience will discover your content and engage on it.
How to know the right time? Honestly, there’s no easy way to know it. All we need to do is to test everything. Every day post contents, one in the morning, noon and night. Then at the end of each week, check which posts receive the most likes, follows, shares and comments. You can establish your posting schedule from that result.
3) Learn to interact
This is no secret to all that interaction is the main game to all social media platform.
Sure you have a good camera on-hand particularly for Instagram, capture breath-taking photos and post it with a catchy caption. But if you don’t interact with your audience, everything you work hard for will go to waste. And as a result, you’ll not only lose followers, and potential ones, but also the chance to be exposed to a wider range of audience.
So, whenever someone engages in your post, make sure to thank them through small gestures like replying, following them or give one of their posts a like.
If in any case that no one interacts on your post, try asking a question on the caption, give a clear call-to-action or run a contest. These are simple ways to invite them to engage in your post.
When it comes to gaining more followers, there are no shortcuts or magic formula to help you. You need to work hard to earn it which is not that hard because Instagram is a great platform to socialize with people who have the same passion as yours. Target them effectively and you’ll find your pot of gold at the end of the rainbow.