You have probably heard of the holy trinity, regardless of your personal religion. It is seen almost everywhere, and now even in the online world. Specifically, as a good online reputation management company will tell you, the online holy trinity is that of ORM (online reputation management), SMM (social media management), and SEO (search engine optimization). Those are three very different things, but they are all dependent on each other.
Why Do We Need SEO?
SEO is important because it is the strongest type of online marketing, ensuring that more people can find your business and interact with it. Out of all the forms of marketing, this one is likely to have the greatest return on investment. It makes businesses more visible and creates a positive brand image while, at the same time enabling you to gain insights into your customers.
Why Do We Need SMM?
SMM is also very important in terms of online marketing, because it makes people more aware of your brand. Not just that, it also ensures that people feel that there is a face to your organization. Rather than having a faceless entity that they simply have to listen to, they get to speak to companies in a human way, something that is hugely important in a world that is increasingly digital. As an added benefit, social media allows people to share your information with others, which is basically free advertisement. Plus, it helps in your search engine rankings.
Why Do We Need ORM?
The final element of the holy trinity is ORM. We need this, because it helps to create a positive image about you online. Today, businesses must focus on their online reputation, simply because their consumers do. People look up companies online before they decide whether or not to shop there, and they believe what they read as well. ORM must be an integral part of your overall marketing campaign, allowing you to advertise you, rather than your product or service.
Why the Holy Trinity Matters
In wiccan religion, everything is about the power of three. Three as a number is seen again and again, and each element within a set of three is interlinked. It should come as no surprise, therefore, that within the SEO, SMM, and ORM trinity, there is another trinity. That is the trinity of features:
- You have instant communication.
- You receive instant feedback.
- You have instant advertising opportunities.
The other trinity is in buyer behavior, which goes through three stages:
Why You Must Embrace the Trinity
When you use SEO, SMM, and ORM, you will receive a number of key benefits, including:
- That more traffic will come to your site.
- That you develop more loyal fans and followers.
- That you increase your search engine ranking.
- That your brand will become more valuable.
- That your sales will go up.
- That you can expand your business.
- That you learn to understand the marketplace and your clientele.
- That you make yourself more credible and trustworthy.