We rely on our phones for everything, which is a massive change to 15 years ago when they were rarely used for anything but phone calls. As times are changing, you need to make sure your business is following trends. The best way to do this is to have an app. Many small businesses can’t afford expensive marketing campaigns spanning out over years, and so an app is a great alternative.
Apps are a great opportunity as they enable businesses to reach a vast range of customers, receive more inquiries and generate far more sales. Although it may be costly at the beginning, the long-term benefits of having an app will definitely be worth that initial investment. So, find out some of the ways that an app can boost your business below.
Boost Your Brand
Having an app will put you one step ahead of your competitors, as customers will be more likely to side with a brand who have a platform, such as an app, visible to them. Not only does it increase the brands credibility, but also many users prefer using apps so it offers a different platform to suit a range of customers.
Advertise Discounts and Sales
Having an app enables you to send push notifications to let customers know when there are benefits that they can access, such as sales or discounts. Many people don’t regularly check their emails, yet having a notification on your phone is hard to ignore. Perhaps offer exclusive discounts to your loyal customers on the app, which will in turn help to heighten all of the other benefits mentioned here as you will have more users. A good UK app development company will be able to help you see whether a loyalty scheme such as this will be beneficial for your business, and also how to make the most of a phone’s features.
Encourages Users To Be Social
A massive benefit of having an app is that it encourages your users to share their experiences, so you can make your customers do the work for you. Depending on the nature of the business, you could even get customers to share pictures of their purchases, such as with food or fashion brands.
Offers Better Customer Service
In such a fast-changing industry it can be hard to perfect customer service. Each and every customer has a different preference of how they want to interact with your business, whether it be over the phone or speaking in person. Increasingly, many want to leave a message or have a chat online to resolve their issue. The great thing about an app is that you can combine all of the above to suit any customer. You can offer all of the different methods in one place to suit every customer which very few people would turn down.
Overall, if you deploy an app in the right way, it will come with many benefits for your business. The main success lies within determining which direction to take, and if you get this right, you’ll see the benefits.