A readily increasing number of businesses, small and large alike, are using mobile apps in order to promote their services and products on the mobile devices of their customers.
The importance of having an app for your business cannot be overstated. The overwhelming majority of mobile device uses spend several hours a day on their phones instead of the web browser on their laptop or desktop at home.
The very act of having an app can do much to boost credibility and brand recognition for your business.
That being said, simply having an app will not be enough to convert the downloader of the app into a customer. You must do everything you can to create a positive and friendly user experience, and you can find out how you can do so by taking a look at the current trends that exist with mobile apps.
Here are the top five mobile app trends that you need to be aware of:
Trend #1: Simplification
The first trend is that the business apps of today are become simplified. As a result, they are more functional and easy for the user to follow. Overall it is far more important for your app to have a simple if flat user interface than it is to select the ‘right’ colors or fonts.
Trend #2: Made For Larger Screens
The latest trend for smart phones is for them to come with larger screens, and subsequently, more business apps today are being made for larger screens as well.
Trend #3: Clear Navigation
We touched on this already, but another mobile app trend for today is for them to be extremely simple to navigate. Your navigational buttons should be creative and easy to spot and use, including vertical and horizontal scrolling Your navigation button should be visible on the screen for a period of time before disappearing after a period of inaction.
Trend #4: Tell A Story
The next mobile app trend is to tell the story of your business to create a more meaningful relationship with the user. You can have a brief section on your app that talks about the history of your company, in order to get your customers to become more loyal. In your story, be sure to clarify the problem that your app/company solves.
Trend #5: Swiping
The latest app trend is for swiping to be the main gesture that users use, in contrast to pushing or tapping a button. Often times, the buttons will be too small to tap or they can be easy to miss. Swiping is simply easier if the person is operating their phone one handed, and it makes it faster for them to navigate through your app as well.
Mobile App Trends
As a whole these are the top mobile app trends for 2017. By applying these trends into your own app, you can create a business app that is equally as attractive as it is valuable and user-friendly.